Contact: earnestine@cbt13.com

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Qualitative Marketing Research experience coupled with CPG Brand Management and Consulting expertise.

I am a qualitative researcher experienced in conducting global and U.S. B2B and B2C studies. Expert in conducting online studies as well as in-person. My approach to equipping clients with the ability to solve challenging customer-centric questions is three-fold:

  • Collaborating with clients to gain a deep understanding of business goals and objectives. 
  • Leveraging 25 years of experience leading global businesses in the consumer goods industry with Fortune 100 companies, e.g., Disney, and Coca-Cola, to bring a unique perspective and actionable recommendations to every initiative. ​
  • Identifying transformative solutions with a sense of urgency that goes beyond client expectations.

This makes me a great business partner.


 Audiences include executives, general market consumers, and tween/teens. I utilize projective techniques to uncover insights and impactful data visualizations to make findings come alive.

Expert in all facets of global and domestic qualitative research: Conducting Groups, IDIs, Online Boards, Ethnography Studies, Trend Reports, Industry Analysis, Client Relationship Management | Project Management | Proposal and Kickoff Presentations | Study Objectives | Screeners | Recruitment Management | Reporting & Strategic Recommendations. 

Project work: Consumer Goods | E-commerce | SaaS | Energy | Utilities | Packaging | Advertising | Journey Mapping | Health & Human Services | Cannabis. 


​She received her BA at Smith College in Northampton MA, and went on to obtain her MBA in Finance from Washington University in St. Louis MO, She received her moderator training at Burke Institute in Cincinnati OH.


A lifelong interest in cultural diversity has led her to travel to over 20 countries.





The "Swiss Army Knife" of 

Marketing & Market Research 

One Resource Multiple Applications