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Earnestine Benford (EB)
Creating Breakthroughs, LLC is a start-up with 25 years of experience! Earnestine Benford (EB) has made her mark in the world of marketing and marketing research.
EB is a seasoned consumer marketer coupled with extensive domestic and global market research experience. Because of this unique skill set, she is known for developing and implementing initiatives that lead to solid strategies with specific actionable results.
During her 25 year career, she has held senior strategic positions with Fortune 100 companies including The Coca Cola Company, The Sara Lee Corporation, and Disney Consumer Products. She has served as a consultant in the health and human service sector with Population Service International-Kenya, consumer goods giant Fleury Michon, France, and Crayola.
EB is experienced in all elements of brand management including strategy, segmentation, brand planning, traditional/digital consumer engagement.
Crystal clear understanding of your customer is a core building block for success. Therefore, the Market Research practice is built on the premise that the most important voice is that of the customer.
She has expanded her practice to include Cannabis Consumer research in partnership with Ellementa. She is applying successful CPG strategies to understanding the cannabis consumer and is especially interested in the Medical Cannabis segment leveraging her background in neuroscience.
She received her BA at Smith College in Northampton MA, went on to obtain her MBA in Finance from Washington University in St. Louis MO, and trained as a moderator at Burke Institute in Cincinnati OH. A lifelong interest in cultural diversity has led her to travel to over 20 countries.